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The website states the following, "Loose Hotfix Rhinestones Custom Clothing." We analyzed that the web page also stated " Our online web shop stocks loose Hotfix Rhinestones, Rhinestuds and customized ladies clothing, we also offer a special service for customixing clothing for work, hen parties, and special occasions." It also stated " Bring a crystal sparkle to your items with ease. Crystal embellsih clothing, handbags, shoes, duvets, towels and endless other items with ease, choose from many different coloured diamantes and a big range of sizes to suit all your designing needs." The header had loose hotfix rhinestones as the highest ranking search term. This keyword was followed by rhinestuds and customized ladies clothing which isn't as urgent as loose hotfix rhinestones.